Jennifer Lockwood: Managing Director

What doesn’t Jennifer do? As one of the founders of UA, Jennifer, a graduate of Boston University, is the one who holds everyone together. With her meticulous eye and her love for fashion and popular culture, Jennifer helps make the selections for brands that fit the company’s image, and leads the staff through the steps to get those ideas on our site. When not paying UA bills and reading men’s lifestyle magazines, Jennifer likes to take her strong will and determination to the running trail. She’s run two half marathons already this year and is planning for at least two more! She also flirts with Veganism and a whole foods lifestyle.

Jessica Rothman: Marketing Director

As the co-founder of UA and a graduate of both University of Rochester and Northwestern University, Jessica is the voice behind the marketing campaigns for the company. Jessica uses her detail-oriented style to create the perfect tone for UA through the blogs, ad campaigns and the design of the website. Jessica also has perfected her skill of reading Jennifer’s mind to help translate for the staff that are not so lucky to have known her for 20 years. When not being part psychic and part marketing guru, Jessica indulges in her love for culture by traveling to new countries, trying new foods, and meeting new people.

Dima Gitlin: Director of IT

The go-to guy for everything, Dima is the reliable director of IT. A graduate of Yaroslavl State University in Russia, Dima brings great enthusiasm to work each day. Dima tirelessly works to design all of the technology related functions for the site, while patiently translating tech terms for other less computer literate team members. When he isn't writing out HTML, Dima takes care of his newborn baby, and travels whenever and wherever possible.

David Mooney: Sales and Marketing Associate

As a recent graduate of St. Michael's College, Dave is UA's newest and most enthusiastic employee. Whether he's shredding through powder or hiking along the green mountain range, Dave brings his adventures to the office, working on the front line with customers direclty and making sure UA is stocked up on the freshest, best quality outdoor gear available. When Dave is not busy taking bags on test runs for blog reviews, he enjoys snowboarding (all the time), hiking, camping, traveling, rock climbing, kayaking, cliff diving, guitar playing, singing and filming his adventures for all to enjoy!

Emily Rothman: UA Intern

As the company intern for the year and Jessica’s younger sister, Emily is a great asset to the team. As a student at the University of British Columbia, Emily uses her Canadian background to inform our product assortments, marketing tactics, and spelling choices (“it’s colour, not color!”). When she's not blogging about her recent adventures, or updating inventory, she likes to go on hikes, and practice her semi-vegan lifestyle by eating lots of hummus and making soy smoothies.